YamatoAudio Private Limited was started
in 2002, with a focus on providing mobile audio solutions. The main
objective of the company since inception, has been to provide Indian
consumers with world class products at competitive prices, backed
by a good service network and to build a brand based on consumer trust.
The Yamato brand of car
speakers are ideally suited for the cost conscious Indian consumer
who does not want to compromise on the quality. The cost advantage
of our brand is maintained by limiting the channel of distribution
to just two levels of intermediaries before it reaches the end consumer.
The quality control measures
taken up by the company comprises 100% QC inspection for all products
on arrival in India. YamatoAudio India invests heavily on quality
control equipment to conduct various testing procedures.
We further use the experience
of the dealer network to get an immediate feedback on a new product
before its official launch. These surveys help us to understand
the customer preferences, and ensure that the product design created
at our facility abroad, is tailored to suit the Indian conditions.
The evaluation of our retailers
decides on how the products is packed, what sound should be reproduced
(high mid, deeper bass), valued suggestions like including a dust
filter around the speaker cone neck to suit the dusty Indian conditions
but also on the pricing to the Indian consumers also. The interaction
further enhances the retailers' feeling of partnership with YamatoAudio.
YamatoAudio that has established
it's presence in the Mobile Speaker products range, are now in the
initial process of introducing a vast range of products like Head
Units, amplifiers, capacitors and other car acoustic gear in the
future.
YamatoAudio India being
a marketing arm in India, is currently operating in TamilNadu and
Karnataka and Southern Kerala. We shall be soon expanding our operations
into Andhra Pradesh, North and Central Kerala and a few states in
the North.