BUSINESS

YamatoAudio Private Limited was started in 2002, with a focus on providing mobile audio solutions. The main objective of the company since inception, has been to provide Indian consumers with world class products at competitive prices, backed by a good service network and to build a brand based on consumer trust.

The Yamato brand of car speakers are ideally suited for the cost conscious Indian consumer who does not want to compromise on quality. The cost advantage of our brand is maintained by limiting the channel of distribution to just two levels of intermediaries, before it reaches the end consumer.

The quality control measures taken up by the company comprises 100% QC inspection for all products on arrival in India. YamatoAudio India invests heavily on quality control equipment to conduct various testing procedures.

We further use the experience of the dealer network to get an immediate feedback on a new product before its official launch. These surveys help us to understand the customer preferences, and ensure that the product design created at our facility abroad, is tailored to suit the Indian conditions.

The evaluation of our retailers decides on how the products is packed, what sound should be reproduced (high mid, deeper bass), valued suggestions like including a dust filter around the speaker cone neck to suit the dusty Indian conditions but also on the pricing to the Indian consumers also. The interaction further enhances the retailers' feeling of partnership with YamatoAudio.

YamatoAudio that has established it's presence in the Mobile Speaker products range, are now in the initial process of introducing a vast range of products like Head Units, amplifiers, capacitors and other car acoustic gear in the future.

YamatoAudio India being a marketing arm in India, is currently operating in TamilNadu and Karnataka and Southern Kerala. We shall be soon expanding our operations into Andhra Pradesh, North and Central Kerala and a few states in the North.

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